Article 24

Classified Advertising - How to Write Headlines That Make the Sale

Your headline is likely to make or break your advertising. The headline is the very first thing your potential customers see. The headline helps them determine if to learn your ad.

If you prefer your ad read, and you need potential customers to take action, then focus about 80 percent of one's effort on writing your headline.

There are numerous things you can certainly do to assist you write good headlines:

1. Study good headlines.

Does the headline make you want to take action? Does the headline make you want to read the ad? If it will, then chances are it's a fruitful headline. Use it in your sweipe file. (A swipe file is a record of good headlines, ads, and other copywriting you want to use to assist you write your own effective advertising.)


2. Work with a headline formula.

You will find many headline formulas. These formulas can help you in writing your headlines.

Here are many headline formulas you may use:

How To - How to complete something.
News - Think newspaper headlines. Informative.
Guarantee - You produce a promise.
Testimonial - Customer's testimonial as headline.
Question - Ask a question.
Problem & Solution - Present the situation then give you a solution.

As I said before, you will find others, but these are some of typically the most popular and can help you in writing your headlines.

Whatever headline formula you use, you want to be specific. Like, "How to Make Money Online" is not a good headline because it's not specific. It really doesn't tell your potential customers anything.

Give your potential customers some sort of details, like "How to Make Money With out a Website or List in 7 Days or Less." Specific details can get their attention.

3. Concentrate on the advantages of your product, not the features.

A characteristic tells them something in regards to the product. A benefit tells them how the product will solve their problems.

Like, if you're selling shampoo, maybe the shampoo strips any styling products off the hair. This really is something it will, a feature. For an advantage, maybe the shampoo makes your hair look as sexy as Pamela Anderson's  Naija news. Quite simply, what you are doing here is painting a picture of what the potential customers' lives could end up like if they've the product.

4. Answer the question, "What's inside for me?"

When I say "what's inside for me?" I don't mean what's inside for you, the advertiser. I mean what's inside for your potential customers. They don't value you, what you think, or anything else. They want to solve their problems.

Concentrate on solving their problems and nothing else. Draw them into your ad by answering this question, and you've not merely gotten their attention, you increase conversion, and you're prone to make the sale.

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